APA Style
Kotler, P. (1983).
Marketing Management: analysis, planning, and control fourth edition (Cet.14, Ed.4).
New Delhi:
Prentice Hall.
MLA Style
Kotler, Philip.
"Marketing Management: analysis, planning, and control fourth edition".
Cet.14, Ed.4
New Delhi:
Prentice Hall,
1983.
Text.